LaFleur started as a love letter to the desert and to design. It’s grown into something we never imagined, and we’re so grateful to create experiences that celebrate people, places, and the moments that bring them together.

Colleen LaFleur

Master Florist & Creative Force of Nature

Colleen LaFleur is the Owner and Creative Director of The LaFleur Collective—Atelier de LaFleur, LaFleur Event Planning + Decor, and LaFleur Plants + Botanics. With more than three decades of experience, she produces thoughtfully planned events that are precise, elevated, and deeply intentional. A Chicago native now based in the desert Southwest, Colleen brings big-city production expertise and a grounded, place-driven sensibility to every event she leads.

Early in her career, Colleen partnered with the Chicago Mercantile Exchange, The Wrigley Company, and the Merchandise Mart, producing events throughout downtown Chicago. She later held leadership roles at the Chicago Botanic Garden and served as Director of Development at the Tucson Botanical Gardens, building a strong foundation in fundraising strategy, donor relations, and mission-driven event production.

Rooted in both impactful fundraising events and meaningful life celebrations, Colleen’s work balances creative vision with seamless execution. Known for her calm leadership and attention to detail, she produces events that feel cohesive, personal, and effortless.

Outside of the studio, Colleen enjoys the outdoors and is rarely without her signature wide-brimmed garden hat- sun protection is a must in the Southwest. At the LaFleur studio, she is often joined by Ivy, her Italian Greyhound and official shop dog.

Calm, intuitive, and highly experienced, Colleen LaFleur produces events that balance creativity, clarity, and purpose- creating celebrations that feel as meaningful as they are memorable.

Photographer- Torey Photo